Google’s Strategies For Dealing With Content Decay

In the latest episode of the Search Off The Record podcast, Google Search Relations team members John Mueller and Lizzi Sassman did a deep dive into dealing with “content decay” on websites. While removing stale content is sometimes necessary, Google recommends taking an intentional, format-specific approach to tackling content decay. Transitional GuidesGoogle advises against immediately removing content that becomes obsolete, like materials referencing discontinued products or services. : Removing potentially harmful or inaccurate content and keeping your information up-to-date demonstrates your commitment to providing reliable and trustworthy resources. By proactively tackling content decay, you can keep your website a valuable resource, improve SEO, and maintain an organized content library.