Google’s Strategies For Dealing With Content Decay

May 10, 2024

In the latest episode of the Search Off The Record podcast, Google Search Relations team members John Mueller and Lizzi Sassman did a deep dive into dealing with “content decay” on websites. While removing stale content is sometimes necessary, Google recommends taking an intentional, format-specific approach to tackling content decay. Transitional GuidesGoogle advises against immediately removing content that becomes obsolete, like materials referencing discontinued products or services. : Removing potentially harmful or inaccurate content and keeping your information up-to-date demonstrates your commitment to providing reliable and trustworthy resources. By proactively tackling content decay, you can keep your website a valuable resource, improve SEO, and maintain an organized content library.

The source of this news is from Search Engine Journal