AI-generated content has also made judging what is quality content difficult for Google. Spammy AI content all over the webYou don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months. Google engineer Paul Haahr presented “How Google Works: A Google Ranking Engineer’s Story,” at SMX West in 2016. A Google Search for “regenerate response -chatgpt -results” displays tens of thousands of pages with AI content generated “manually” (i.e., without using an API). While the assessment of documents never stops, I believe there is a lag before Google’s systems detect low-quality content.