To help you stay on top of this massive change, we’ve compiled a research study on how SGE will impact organic search for the real estate industry. SEOs face the challenge of optimizing for these carousels while only having a current understanding of traditional search results. ~16% Of Keywords Triggered SGE Inconsistently or Not at AllWhat’s really interesting is that not all keywords trigger SGE. In the real estate space, 16% of the keywords did not trigger SGE or did so inconsistently. So while it's great that Zillow is currently dominating its competition in SGE results, our research also indicates an incredible amount of fragmentation.