Google’s SEO Best Practices For News Websites

Google Search Advocates Daniel Waisberg and Cherry Prommawin recently shared valuable insights in a video on best practices for news websites. Where News Appears On GoogleWaisberg and Prommawin begin the video by clarifying how news content can be featured on Google. SEO Tips For News WebsitesIn providing SEO tips for news websites, the Search Advocate team highlighted the importance of generating helpful, reliable content created for people, not search engines. If spammy, paid, or user-generated content links are left on a site without tagging, it could violate Google’s spam policies. Implementing a meter, a paywall, or a login wall using the appropriate structured data can help Google differentiate paywalled content from cloaking.