In the latest episode of the “Search Off the Record” podcast, the Google Search Relations team, comprised of John Mueller, Gary Illyes, and Martin Splitt, delved into a thought-provoking conversation around the impact of Web3 on SEO. Unlike the traditional web, Web3 aims to give people more control over online experiences, enhance data privacy, and facilitate peer-to-peer interactions. The Puzzle of Web3’s Impact on SEODuring the podcast, the team discussed the implications of Web3 on SEO practices, search engine rankings, and website visibility. Mueller offered insights into the challenges posed by Web3 domains, explaining that these addresses resemble top-level domains but lack the recognized structure of traditional domains. Its user-centric focus on privacy and data control aligns with the growing demand for enhanced online privacy and data protection.