Google’s Search Generative Experience (SGE) Expands To 120+ Countries

Google announced an expansion of generative AI in Google Search, bringing the technology to over 120 new countries and territories. Previously, the Search Generative Experience (SGE) feature was only available in the United States, India, and Japan. With this update, SGE is now accessible across Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, South Africa, and many other regions for the first time. New Interactive Upgrades IntroducedIn addition to broadening access, Google is introducing interactive upgrades to make SGE more conversational. Is Generative AI The Future Of Google SearchThe announcements reflect Google’s continued investment in generative AI as a vital part of the future of search.