Google’s Search Engine Market Share Drops As Competitors’ Grows

According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%, the lowest point since the firm began tracking search engine share in 2009. Bing reached a 13% market share in the U.S. and 5.8% globally, its highest since launching in 2009. Search Quality ConcernsMany industry experts have recently expressed concerns about the declining quality of Google’s search results. On our platform they're categorized as News and Media, and hence not a direct competitor to Google in the Search Engine category. Keeping a pulse on industry trends, user behaviors, and competing search engine strategies will be key for successful SEO campaigns.