Google has rolled out significant updates to its Performance Max Best Practice Guide. Plan budgets early with Performance Planner – It explains how to use Google’s Performance Planner to review your campaign’s projected monthly and quarterly performance. Consolidation – Google advises consolidating your campaign structure where possible whenever you set up a new PMax campaign. Reaching high-value customers – Google has rolled out its New Customer Acquisition with High Value optimization tool in beta. A spokesperson said:"We’ve created these best practices for retail marketers who are running Performance Max campaigns with a Google Merchant Center feed."