Google’s John Mueller Reminds Of Nuance In Nofollow Attributes

Google’s John Mueller answered a tweet about the proper use of nofollow for SEO, while agreeing with the tweet, he also pointed out a nuance about the nofollow attribute that was missing. John Mueller tweeted:“Sponsored is also nofollow (or nofollow, sponsored). For example, as John pointed out, one can also choose to use a rel=”sponsored” nofollow link attribute instead of the plain nofollow attribute. Google’s official documentation for the various kinds of nofollow link attributes recommends that it is Google’s preference that publishers use the appropriate versions of the rel link attribute. Here is what Google’s guidelines on UGC links says:“We recommend marking user-generated content (UGC) links, such as comments and forum posts, with the ugc value.