Google’s interest-based ad experiments show ad spend, click-through rates down slightly

April 19, 2023

Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. Google Ads and Display & Video 360 have been conducting experiments with interest-based audience solutions ahead of Chrome’s deprecation of third-party cookies. As an advertiser, it is important to adopt innovative ad solutions that protect people’s privacy and drive performance. The shift towards privacy-preserving interest-based audience solutions represents the future of digital advertising. As third-party cookies are being deprecated, embracing innovative ad solutions that protect user privacy is crucial to maintaining ad performance, meeting consumer expectations, and supporting business growth.

The source of this news is from Search Engine Land