Google’s Gary Illyes On Sudden Keyword Ranking Drops

In the latest edition of Google’s SEO Office Hours, Analyst Gary Illyes addressed a concern raised by a website owner regarding their site disappearing from search results for a specific keyword. Illyes reassured them it’s unusual for a website to lose its ranking for one keyword. Investigating Keyword Ranking IssuesTo determine whether the ranking drop was an isolated incident or part of a broader trend, Illyes suggests checking if the issue is occurring globally. Search results can be influenced by a user’s location and search history. In SummaryIt’s rare for a website to vanish from Google’s search results for one search term.