Google’s Gary Illyes On AI, Site Migrations, & “SEO Is Dead” Claims

May 01, 2024

Following the recent SERPConf event, Google Search Analyst Gary Illyes shared insights that provided a glimpse into the latest trends and challenges in the SEO world. Site Migrations: A Persistent ChallengeAnother area of concern highlighted by Illyes was the ongoing issue of site migrations gone wrong. “This shouldn’t happen,” he stated, urging webmasters who have experienced prolonged issues with site migrations to contact Google for assistance. Read: A Guide To Enterprise-Level Migrations (100,000+ URLs)The Persistent “SEO is Dead” MythAddressing the recurring claim that SEO is becoming obsolete, Illyes dismissed it as a cyclical phenomenon. With site migrations being a pain point, Illyes’ recommendation to escalate prolonged issues highlights the need for proactive communication with Google.

The source of this news is from Search Engine Journal