Google has announced the rollout of a new search feature called “Circle to Search” that allows users to quickly look up information on their mobile devices with simple gestures like circling, highlighting, or scribbling. With Circle to Search, you can search for more details on anything you see while browsing the web or social media. This allows easy price comparisons and purchasing of items spotted on social media or in videos. In SummaryGoogle’s Circle to Search offers an intriguing new way to look up information while browsing on their mobile devices. As Circle to Search rolls out more broadly, it will be interesting to see how it shapes search behavior and the strategies used to meet evolving user needs.