Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights

This was driven by progress in artificial intelligence (AI) and improvements to Google Search. AI Innovations Powering SearchPichai highlighted the Search Generative Experience (SGE) as a significant innovation enabled by large language models like PaLM. “User feedback [on the Search Generative Experience] has been very positive so far. In SummaryAlphabet’s latest earnings call highlights how the company is leveraging AI, especially large language models, to evolve Google Search and Ads. Early results suggest these innovations in generative AI will enable more intuitive, conversational interactions.