It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts (like the new E for Experience last year), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Here are high-level insights into what has changed in the latest search quality rater guidelines update. Additionally, the new version of the Search Quality Guidelines includes a visual example of what a “medium” quality forum page looks like on Reddit. Further refining user intentGoogle introduced new language around user intent by classifying what is an unlikely user intent for a set of keywords.