As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. That’s much more impactful for ecommerce as we don’t see a lot of lead gen quality from Performance Max campaigns. The silver lining is that Google isn’t forcing B2B marketers to use Performance Max campaigns, which is significant. Dig deeper: Performance Max for B2B: 4 best practicesDemand Gen campaignsB2B marketers aren’t going to mourn legacy Discovery campaigns going away, but I don’t see Demand Gen campaigns as a game-changer.