Google will sunset commission bid strategies for hotel ads

February 08, 2024

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an expanded Performance Max for travel goals, as alternative bid strategies. Advertisers will need to shift bid strategies before the sunset date to avoid disruptions so that campaigns can continue to serve as usual. However, Google recommends exploring alternative bid strategies, such as tROAS for hotel campaigns or Performance Max for travel goals, in preparation. From April 30: Commissions (per stay) and commissions (per conversion) will no longer be available bid strategies within Google Ads.

The source of this news is from Search Engine Land