Google will start phasing out third-party cookies in weeks with new feature

December 16, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024. The Privacy Sandbox initiative develops tech that safeguards online privacy while providing companies and developers with tools to build successful digital businesses. The Privacy Sandbox has two primary objectives:Phase out support for third-party cookies when new solutions are in place.

The source of this news is from Search Engine Land