Google will allow NFT gaming ads under updated cryptocurrency ad policy

Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. To have their ads approved, advertisers must comply with Google’s gambling and games policy, attain the necessary Google Ads certification and meet specific requirements. Advertisers interested in running NFT gaming ads will be able to connect with a previously untapped market, significantly expanding their reach and potential audience. This change is being rolled out under plans to update Google’s policy on cryptocurrencies and related products.