Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’

February 16, 2024

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Migrate your Universal Analytics property’s Google Ads links to your GA4 property and do one or both of the following in your Google Ads account: Import Google Analytics 4 conversions and switch to bidding on them instead of the corresponding Universal Analytics conversions. Add Google Analytics 4 audiences to a campaign or ad group (for remarketing). Google cited the “constantly changing technology and regulatory ecosystem” as the driving force behind the mandatory migration from UA to GA4. Google Ads liaison office Ginny Marvin said on X:“If you’re a UA360 user, please act urgently to migrate to GA4.

The source of this news is from Search Engine Land