Google Uses AI To Detect Fake Online Reviews Faster

February 16, 2024

Google is harnessing new AI technology to block a surge of fake online reviews that mislead customers and harm local businesses. The company stopped over 170 million fake reviews in 2023 – a 45% increase over the previous year. The crackdown provides welcome relief for local business owners who have struggled with fraudulent reviews that damage their reputations on Google Maps and Search. The accuracy of identifying fake reviews has improved by 45% compared to 2022, which can give businesses more confidence that their online ratings primarily reflect real customer experiences. Scam Protection: The algorithm identifies individual fake reviews and broader coordinated efforts to post scam reviews, providing businesses with enhanced protection from organized fake review campaigns.

The source of this news is from Search Engine Journal