Google Updates Search Console With New Merchant Reports

Google announced an update to search console that provides merchants with the power to accurately gauge the search performance of their product listings and product snippets. Search console has two new ways to see the SEO impact in the SERPs, providing impression and click data from the two different search appearances. The official Google Search Central Twitter account tweeted:“Today, we are adding the ability to measure the impact of Merchant listing by splitting the Product results search appearance into two: Merchant listings and Product snippets. The new Merchant listings and Product snippets search appearances can be viewed in two places in Search Console: Merchant listings and product snippets reports as an overlay on top of the report chartsPerformance report in the search appearance tab or through a filter”Expanded Eligibility Product Snippets Search AppearancesThe Product Snippets Search Appearances is a feature that was opened up to all merchants using the Products Structured Data markup on their sites, without having to submit a product feed. Unfortunately, unfilled fields is an issue for even some of the very largest brands.”Merchants are encouraged to log in to Search Console and explore the new reports.