Google updates data privacy policies for targeted ads in the EU

January 18, 2024

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Data portability. To address new requirements for transferring data to third-party apps or services, Google will soon be testing a Data Portability API for developers. What is data portability? Data portability is the transfer of data between various applications, programs, computing environments, or cloud services.

The source of this news is from Search Engine Land