Google Unveils Search Upgrades At I/O: Generative AI & ‘Perspectives’

May 12, 2023

Two of the most significant updates to Search include integrating a “Perspectives” feature and applying generative AI to enhance search results. Transformative Generative AIDubbed the Search Generative Experience (SGE), Google’s new generative AI feature is a new approach to search queries. Google’s generative AI can answer more detailed questions, like comparing two national parks for a family with young children and a dog, by providing pertinent details and suggestions for further exploration. Diversifying Search With ‘Perspectives’Complementing its generative AI technology, Google is introducing the ‘Perspectives’ feature. Sign up for the Google Search Labs waitlist here.

The source of this news is from Search Engine Journal