Google unveils new ad tools and updates for mobile app developers

March 15, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including:AI asset suggestions. The tech giant said the updates are designed to “enhance creativity, diversify revenue and make data-driven decisions.”AI asset suggestions. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. Developers such as APPS, NewStory, Supercent, and Unico Studio are actively testing this new ad format in their games. In response to the evolving privacy landscape, Google is introducing geo-based, controlled experiments to accurately measure the incremental return on investment from advertisers’ spending on iOS and Android App campaigns.

The source of this news is from Search Engine Land