Google unveils Merchant Center updates to improve delivery times

February 20, 2024

Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. By offering more precise delivery times, you can enhance trust and confidence in your brand. Make sure to update them by April 9 to ensure that the displayed estimated delivery times for your products are correct. The Merchant Center processing update was first flagged by Senior Performance Marketing Manager and SMX Next speaker, Thomas Eccel. Read our Google Shopping ads and free listings guide for information on how to increase product visibility across Google.

The source of this news is from Search Engine Land