Google unveils major changes to ensure Digital Markets Act compliance

March 06, 2024

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. However, Google has assured that it collaborated with the European Commission to strike a balance during the implementation of DMA compliance measures. Changes to Search results: Google has recently made more than 20 changes to its products in Search. Additional consents for linking Google services: Google is now giving users in the EEA the option to decide if they want their data shared across various Google services through linking. Users may also see new consent banners that prompt them to choose whether they wish to link their Google services.

The source of this news is from Search Engine Land