Google Ads recently introduced the ability to buy Google TV inventory programmatically. Google TV: The next stage of video advertisingThe expansion of Google Ads video advertising through YouTube has been remarkably innovative. Google TV acts as a smart TV experience similar to Apple TV, which can come pre-installed or be downloaded onto smart TVs. AvailabilityWhile some consider both products similar, there are significant differences, as YouTube TV is available everywhere, while Google TV is not. For Google TV, we have observed inventory shrinkage when segmenting, so we recommend capturing as much Google TV inventory as possible.