Google trials automatically created assets for Performance Max

Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. “Had mixed results with automatically created assets, callouts tend to work alright, but ad copy definitely needs to be checked,” PPC consultant Paul Rooney tweeted. Other benefits, according to Google, include:Improved relevance – Automatically created assets can provide a consistent user experience across query, ad copy and landing pages. Better productivity – Automatically created assets can reduce the amount of manual work to create relevant ad copy. Go deeper: You can read more about Automatically Created Assets here and more Performance Max here.