Google has updated the badges some merchants display for their product listings in Google Search to say “Top Quality Store” instead of the original “Trusted Store” badge. Google posted “We’re updating the “Trusted Store” badge, so now when you score an excellent rating on your Shopping experience scorecard, the badge will say “Top Quality Store” instead.”No impact. Google had the trusted store badge for years now, and now has decided to rename it slightly. Does this trusted store badge ring a bell to you? Well, yes, a decade or so ago, Google had a free trusted store badge for merchants as well.