Google will roll out a new update for the helpful content system in the coming months. This update will allow Google Search to “more deeply understands content created from a personal or expert point of view,” the company wrote. More on the helpful content update. Google’s helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”This algorithm update aims to help searchers find “high-quality content,” Google told us. Until then, keep creating helpful content and you should (hopefully) be fine in the long run.