Google to start issuing Display & Video 360 linking recommendations

April 06, 2024

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below:Why? Additionally, you can view campaign cost data and user engagement data in Analytics, enhancing campaign measurement capabilities. However, be sure to check back again soon, as Google Analytics regularly identifies and introduces new recommendations tailored for you. Recommendations are displayed in the Recommendations section of the Home page and appear contextually throughout Google Analytics, positioned at the top or to the right of relevant pages.

The source of this news is from Search Engine Land