Google is reviewing complaints regarding an ad policy update that enforces tighter restrictions on consumer financial products and services. Following the rollout, marketers have complained that the policy is so “overarching”, it is causing issues for advertisers outside the consumer finance sector. Personalized ads policy update. A few weeks ago, Google revealed plans to update its Personalized ads policy, introducing restrictions on personalized ads for consumer financial products and services. Read Search Engine Land’s report on Google’s personalized ads policy update for more information on how consumer finance ad targeting will be restricted moving forward.