Google To Display More Product Options With New Markup

February 21, 2024

Google has announced expanded structured data support for product variants in Google Search results. The new product group schema allows parent-child relationships between product variations. Major search engines like Google rely on schema markup to generate rich results like product carousels, review snippets, event details, and more. How does the new product group schema affect the display of product variations in search results? The new product group schema affects the display of product variations by: Allowing for parent-child relationships between product variations and the main product group using structured markup.

The source of this news is from Search Engine Journal