Google to change European search results to show comparison sites

January 18, 2024

This means that Google will show more comparison sites within its search results for European users and that some of the vertical search units, like Google Flights, will no longer show up in the main search results. We will introduce dedicated units that include a group of links to comparison sites from across the web, and query shortcuts at the top of the search page to help people refine their search, including by focusing results just on comparison sites. Last July, I spotted comparison sites units in the search results; I covered them at the Search Engine Roundtable. This should only impact the European search results right now. This also may mean that you need to focus on other vertical search engines, more than you do now.

The source of this news is from Search Engine Land