Google To Begin Testing IP Protection Privacy Feature In Chrome

October 29, 2023

To tackle user privacy concerns, Google will test a new IP Protection feature during a phased rollout for Chrome users to safeguard their identities online. What Is IP Protection? Initially introduced as “Gnatcatcher,” IP protection proposes to mask users’ original IP addresses by routing their web traffic through privacy proxies. As reported by Bleeping Computer, IP Protection Phase 0 testing will involve only Google-owned domains and U.S.-based IP addresses. It suggests that Google is cautious about the impact of IP Protection and plans to evolve the feature based on user feedback.

The source of this news is from Search Engine Journal