Google tests new Nearby Events and Deals feature in SERPS for local businesses

January 23, 2024

Google is trialing a new local search box called Nearby Events and Deals. The new SERP feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. The Nearby Events and Deals feature was first spotted by Saad Alikhan who shared a preview on X:The feature displays four tiles, complete with the company name, a promotional photo and a review rating. If you select one of the tiles, Google will take you to a full-screen view of the offer in more detail. Read our How to follow Google Business Profile guidelines deep dive for more information on optimizing your account.

The source of this news is from Search Engine Land