Google tests Branded Local Service Ads with opt-out option

February 13, 2024

Google is piloting branded Local Service Ads (LSA) called Direct Business Search. Direct Business Search explained. Direct Business Search ads were first flagged by Anthony Higman, CEO of online advertising agency Adsquire, who shared a screenshot on X:Reassurance for advertisers. Expressing concern, Higman noted that brands currently lack the option to opt out of Direct Business Search ads. Google Ads liaison officer Ginny Marvin said on X:“This is an experiment that will be rolling out shortly.

The source of this news is from Search Engine Land