Google testing more subtle Search Generative Experience design

October 10, 2023

Google is testing a toned-down, more subtle version of the Search Generative Experience. I'm now seeing what I'm calling "SGE lite" in the SERPs. Some might prefer this “lite” version of the SGE results. Instead of it overtaking all the search results, the ten blue links and other elements, it is a smaller, more subtle answer at the top of the page that can be expanded upon user choice. Searchers can easily scroll past it to the the traditional search results, unlike the original SGE interface.

The source of this news is from Search Engine Land