At the annual Google I/O developer conference, the tech giant announced forthcoming changes to its helpful content system. Last year, we launched the helpful content system to show more content made for people, and less content made to attract clicks. To avoid negative impact, sites are advised to remove unhelpful content and focus on creating helpful, reliable, and people-first content. Follow Google’s Guidelines: Adherence to Google’s guidelines for core updates and product reviews will also benefit the ranking under the helpful content system. Google’s forthcoming update to the helpful content system reflects its ongoing commitment to improving the user search experience by prioritizing high-quality, authentic content.