Google starts testing AI overviews from SGE in main Google search interface

March 25, 2024

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,” a Google spokesperson told Search Engine Land. In May 2023, Google opened up a Search Labs section for searchers to opt in to see and use the Google SGE results, that contained AI overviews. The likelihood is, these experiences will likely drive less overall traffic to sites than what the current Google Search results do. Time will tell when Google launches this fully but for right now, you no longer need to be in the SGE labs to see AI overviews, Google is testing it in the wild.

The source of this news is from Search Engine Land