Here’s a Google Shopping ads example you might have seen before:How Google Shopping Ads WorkWith traditional search ads, you bid on keywords (search terms) that you want your ads to appear for. Google Shopping Ads vs. Google Search AdsThere are three main differences between Google Shopping ads and regular Google Search ads:Targeting: With Google Search ads, advertisers can bid on specific keywords. ), you’ll need to go with Google Search ads since your offering isn’t eligible for advertisement through Google Shopping ads. Step 1: Create a Google Merchant Center AccountYou’ll need a Google Merchant Center account to create a Google Shopping ads campaign. Google Shopping Ads Bidding StrategiesThe two main types of bidding strategies available to you in Google Shopping ads are manual and automated bidding.