Google SGE: Study Reveals Potential Disruption For Brands & SEO

April 01, 2024

As Google continues to invest in AI-powered search, the Authoritas study provides an early look at the potential challenges and opportunities ahead. On average, only 20.1% of SGE links exactly matched a URL from the first page of Google search results. Why We CareThe findings of the Authoritas study have implications for businesses, marketers, and SEO professionals. SGE introduces new competition from unexpected sources, as most SGE links come from domains outside the top 10 organic results. Incorporating expert quotes, interviews, and authoritative sources within your content could increase the likelihood of being featured in SGE results.

The source of this news is from Search Engine Journal