In this article, we’ve gathered everything we know so far about the functioning of Google search powered by generative AI. Take a sneak peek at the newly designed Google SERP layout and find answers to any questions you have about Google’s SGE. We have also reached out to industry experts to learn about their insights on the future of Google search. The AI snippet is not always generated automatically ; you might need to press the “Generate” button first. In one of her tweets, Lily Ray reached out to Google to ask if SGE search results were personalized.