Google SGE could cost publishers $2 billion in ad revenue

March 15, 2024

Google’s Search Generative Experience may result in a substantial loss of advertising revenue for publishers, potentially amounting to $2 billion. The AI-powered search engine is expected to trigger a significant decline in search traffic, ranging from 20% to 60%. Search traffic decline. Google SGE is expected to significantly affect publishers’ ad revenue, prompting a need to reassess ad revenue strategies. Read our guide on how SGE could impact your search traffic for more information.

The source of this news is from Search Engine Land