Google SGE a top threat to brand and product terms, study finds

March 25, 2024

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. 62% of generative links came from sources outside the top 10 ranking organic domains. 20.1% of generative URLs directly matched a page 1 organic URL and 17.9% showed a different URL from the same organic ranking domain. You can read it here: SGE Research Study – The Impact of Google Search Generative Experience on Brand and Product TermsDig deeper:

The source of this news is from Search Engine Land