20 min readAccording to Google, “Visual elements are the building blocks of the Google Search results page that a user can perceive or interact with.” It’s what content marketers refer to as SERP features. SERP features often have a noticeable effect on the placement of text results or what’s commonly known as the ten blue links. As you can see, text image results stand out much more than regular text results. This visual element is accompanied by a Knowledge Panel on the right side of the SERP that shows everything Google knows about that entity. TwitterAs of this writing, Advanced Web Ranking claims that Twitter boxes are the least popular visual element, next to recipes.