Google September 2023 helpful content system update rolling out

Google has begun to push out an update to its helpful content system. The last helpful content system update was the December 2022 helpful content update. Google said, “The September 2023 helpful content update is rolling out with an improved classifier. We’ll update our ranking release history page when the rollout is complete.”Google added new details about helpful content, specifically:Added new guidance about hosting third-party content and more explanation on what to do after a helpful content system update (perhaps you don’t need to do anything, or perhaps self-assess your content). In May, Google told us a helpful content system update would be coming this year.