Google has confirmed that the September 2023 helpful content update is now finished rolling out. As we covered in our what’s new with the helpful content update story, we documented these changes to Google’s own help documentation. An improved classifierGoogle wants to go after hosted third-party content, but that is not in this current updateContent removed content “written by people” in their languageGoogle says to self-assess your contentYour content should be reviewed by expertsDon’t change dates of your content without the content being significantly updatedDon’t blindly add or remove contentand more…More on the helpful content update. Google’s helpful content system specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”This algorithm update aims to help searchers find “high-quality content,” Google told us. This is the type of content you might call “search engine-first content” or “SEO content.”Google’s helpful content algorithm aims to downgrade those types of websites while promoting more helpful websites, designed for humans, above search engines.