Google SearchLiason Mini Site AuditSearchLiaison’s mini audit spotted three problems that may be causing the site to underperform in the search engine results pages (SERPs). Overview Of Why A Webpage Is Underperforming In SERPsBelow is an outline of four things that SearchLiaison called attention to. Original Content Is Not Apparent2. Stale Content That Doesn’t DeliverThe above are the three main reasons why SearchLiaison felt the webpage was having trouble ranking in the SERPs. At first glance, it wasn’t clear to me that there was much original content here.